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Monday, September 5

Personalized, Trusted Networks vs. Traditional SEM
by
T. L. Pakii Pierce
on Mon 05 Sep 2005 12:39 PM EDT
In this article from New Media Age an interesting discussion of searching the social web versus searching the public web is port forth. The discussion is about the impact of the growth of personalization and social marketing and how that poses the potential for significant changes in how traditional SEM (search engine marketing) is implemented. In short, personalization and social marketing represents the search and retrieval of web resources that become part of a trusted network that by it's very fundamentals filters out useless and unproductive information. As pointed out in this article, these are resources that are reusable and lend themselves well as great resources for repeated reference. Common searches may become increasingly uncommon as users look more to their trusted networks for resources and references. As search engines like Yahoo! implement personalization in search where users can save searches and share them among their networks and as users are able to set personalized search parameters, traditional SEM is now challenged in how to target these personalized search routines and shared social networks. | I agree with this article in that search spammers will experience less effective results and that search engine marketing will increasingly require good content to |  | In effect, keyword targeting and related search engine marketing protocols must along with its mechanics offer high value content for good positioning. Here's a great quote from that article: "Search engines represent the best way for a marketer to be noticed by users. Once a quality resource has been found and integrated within a network, and users weary of spam sites and content-poor optimized sites limit themselves to the trusted network, the effectiveness of SEM decreases. Search engines represent the best way for a marketer to be noticed by users. Once a quality resource has been found and integrated within a network, and users weary of spam sites and content-poor optimized sites limit themselves to the trusted network, the effectiveness of SEM decreases." Read the entire article here. The impact of personalized search, trusted searches and social networks on traditional search engine marketing is only beginning to flourish but has been having and significant and less recognized impact on reaching a higher quality of audience and clientele through web search. I think we've known that for months now. As the big boys of search employ personalization and through their own trusted networks (their blog services, search services, et al) we'll see the continued increase in conditioning the minds of web searchers to increasingly filter the noise and nonsense of common search and build their own trusted searches to share in their social networks. Traditional web marketers will continually face the challenge of how to become an adopted and trusted source of their users online search and social habits.
Saturday, May 21

PowerPoint - How To Plan, Build & Promote A Business Blog
by
T. L. Pakii Pierce
on Sat 21 May 2005 01:38 AM EDT
 I love blogging. I really do. Because I continue to meet so many fantastic people. I certainly do appreciate all of the emails and Skype calls I continue to get. I'm now have to rethink my contact management or at least upgrade my contact management skills to successfully grow the many great contacts I've made which result in some pretty valuable associations. This brings me to Rich Brooks of Flyte New Media blog. Beside a blog on web design and marketing that I've come to enjoy reading Rich has also published a PowerPoint presentation on blog planning, blog building and blog promotion.
I met Rich in the blogosphere (no surprise there!) as I was checking inbound links and noticed that he was kind enough to link to me. I replied to his blog with a thanks and email conversations ... more »
Wednesday, May 18

Conversations with Experts - "The On Again, Off Again Entrepreneur"
by
T. L. Pakii Pierce
on Wed 18 May 2005 04:51 PM EDT
Conversations with Experts: How to Build Your Business On and Off-line
Conversations with Experts is hosted by Denise Wakeman and Patsi Krakoff of the newly released Build A Better Blog System manual that teaches professionals and businesses about how to create blog success by integrating blogging technology in their marketing strategy.
Wednesday, May 18, 2005, 8:30 p.m. ET - FREE
Guest Expert: Anita Campbell of Small Business Trends, featured in the Build a Better Blog System.
Anita will be discussing "The On Again, Off Again Entrepreneur." Anita is considered an influential "A-List Blogger" and is widely respected for her coverage and commentary on challenges and issues facing small businesses today.
In today’s world each of us is likely to go through periods of being self-employed, and being employed by someone else. No longer is it a question of either/ ... more »
Friday, May 13

More Blog and Ping Backlash and Commentary
by
T. L. Pakii Pierce
on Fri 13 May 2005 08:17 PM EDT
I published my blog and ping rant back on April 24th talking about the clog of nonsense I ran into why doing some research in no less than 3 major blog and RSS search directories. Darren Rowse follow up with his thoughts on blog and ping, adding to my rant on this subject.
Priya Shah adds to the growing blogger backlash against blog and ping in here post on the rise of the blog spam empire as she picks up on Andy Wibbels' post on blog and ping entitled What is Blog Power.
Taking Names and Kickin' Butt
Now names are being taken and marketers are being called out. Here's the deal. First of all blog and ping spam is real issue here. Smart marketing (internet marketing and search engine marketing) requires that you avoid this technique and ... more »
Thursday, April 28

Adsense Workshop - Making Google Make You Money With Your Blog
by
T. L. Pakii Pierce
on Thu 28 Apr 2005 07:47 PM EDT
Looks like my friend Darren Rouse is going to walk us through a series on how to optimize Google Adsense for increased blog profits and ad revenues. Darren certainly knows how to leverage Google Adsense as he is a six figure revenue blogger. Darren publishes some 17+ blogs and uses a combination of publishing strategies and revenue generating programs to maximum effect. Google Adsense is a speciality of his although he doesn't use Google Adsense exclusively.
Over the next few days Darren is going to do an analysis of 8 high profile blogs and provide his thoughts on how Google Adsense can be used more effectively. This should be of interest to all bloggers as we seek to improve revenue streams our blogs. Google Adsense seems to be as much art as it is science sometimes as what works on ... more »
Thursday, April 21

Conversation with Experts Audio Available - Social Marketing with Blogs
by
T. L. Pakii Pierce
on Thu 21 Apr 2005 11:30 AM EDT
The call with Denise Wakeman of Build A Better Blog System was great fun. Denise was a wonderful hostess and I'm glad I got to meet her and got the opportunity to become a part of the excellent work she and Patsi are doing. The audio from the call is now available. Here are is a list of the content we covered on the call:
What social marketing is fundamentally all about.
Why a social marketing emphasis is even necessary.
How to best position your blog for social marketing success and why blogging has changed the way marketing is being conducted online.
How to establish a successful community around your products, services and brand.
Why voice and value are the key to creating successfull community and how to actually fine tune your voice your blog to effectively communicate with your ... more »
Wednesday, April 20

Blog SEO Power Continues...
by
T. L. Pakii Pierce
on Wed 20 Apr 2005 08:30 AM EDT
Wayne Hurlbert of the Blog Business World shares more with us on how Blog SEO power continues to grow.
Wayne says:
"That two word phrase, when entered into the Google search interface box, gives back 461 million returns.
That incredible number is double the amount of pages returned, when I wrote about how Blog Business World ranked Number 8 out of 158 million returns last month (March 17 2005).
That previous result for "business world" without quotes, as in... business world ...has since changed.
For the better.
Blog Business World has now moved up the rankings to Number 5 in Google for a search for business world.
When I first wrote about the high ranking in Google, despite the incredibly huge page return (now 461,000,000), the blog SEO power posting was met with some skepticism.
The readers ... more »
Friday, April 15

Blog RSS Promotion with RSS Submit Version 1.10
by
T. L. Pakii Pierce
on Fri 15 Apr 2005 07:58 PM EDT
One of the coolest tools just got better folks! Back in February I wrote a review of RSS Submit. RSS Submit is a RSS submission tools that automates RSS feed submission to top RSS directories and search engines. It also allows you to automanually submit to important RSS feed directories that require you to manually submit your RSS feed. Submitting your RSS feed to RSS directories is a fundamental task of RSS marketing and promotion.
Visibility, Distribution and Reach
If you haven't acquainted yourself with the practice of RSS submissions here's a quick run down of why RSS submission is important.
Distribution. RSS allows you to distribute your message across multiple content sources allowing you to publish your content and deliver it to multiple targets from a single point. When you update your RSS feed your content is eventually ... more »
Wednesday, April 13

Create Blog Success Review - Build A Better Blog System
by
T. L. Pakii Pierce
on Wed 13 Apr 2005 06:19 PM EDT
I for one never tire of information on blogging and how to do it the right way. Improvement is the name of the game. Never stop learning. We live in an abundant world and there is room for anyone to carve a niche of their interest with their expertise. With the latest but the not least of the entries into the world of books about blogging, Denise Wakeman of Next Level Partnership blog and Patsi Krakoff of Coachzines Blog have put their collective expertise together and just recently released Build A Better Blog System.
Do you have all the clients you want? Are you getting the results you want from your marketing strategy? Build A Better Blog System will provide you with the tips, tools and techniques to building and professional blog the reflects your business, your knowledge and ... more »
Tuesday, April 12

Blog Promotion with Technorati Tags - Dominate Niche Conversations and Get Traffic, Part 2
by
T. L. Pakii Pierce
on Tue 12 Apr 2005 07:46 PM EDT
Blog Promotion with Technorati Tags - Dominate Niche Conversations and Get Traffic, Part 2
In Blog Promotion with Technorati Tags Part 1, I offered some observations I have about Technorati Tag behavior and how I believe these observations have led to opportunity to continue to create blog success through blog promotion and traffic generation with Technorati Tags. Here in Part 2, I present a few quick tips for do so.
Promoting Your Blog With Technorati Tags
So here are a few suggestions I have to offer about how to promote your blog with Technorati Tags.
Think Like A Googler
Grab your popular keyword phrases and tag them in Google. Do a simple search using: tag
Example: tag blog promotion
Example: tag blog marketing
You don't have to use quotes, colons, or anything else.
If there is a Technorati Tag ... more »

Blog Promotion with Technorati Tags - Dominate Niche Conversations and Get Traffic, Part 1
by
T. L. Pakii Pierce
on Tue 12 Apr 2005 07:35 PM EDT
Blog Promotion with Technorati Tags - Dominate Niche Conversations and Get Traffic, Part 1
I came across this article by Clickz entitled How Will Tags Color The Web. In this article Clickz talks about the Tagging web content. The most recent tagging application of significance is Technorati tags while other services that make of tags are Delicious and Flickr which have been around for awhile and have members who have been tagging just as long. Tags are descriptors or words describing web content. You can assign tags to your content or photos that identify what your content or photo is about. You are basically naming web content as a way to categorize it for sharing.
Bloggers have been especially interested in Technorati's Tag service and how the service effectually works to the bloggers advantage in real world application. I ... more »
Monday, March 21

Create Blog Success Profile: The Lazy Way Blog
by
T. L. Pakii Pierce
on Mon 21 Mar 2005 08:35 PM EST
 Let me introduce to you Fred Gratzon who calls himself a provocateur, raconteur, entrepreneur and impresario...plus an all around great guy. I met Fred online late last year as he looked for someone to help him with getting his blog going. I finally got the meet Fred in person at the January session of a marketers conference where I delivered a presentation on blogs and RSS.
I love heralding the virtues of blogging for many reasons and of course business blogging is one important use for blogging and is of great and growing interest for many these days. When it comes to coaching or consulting others on how to create blog success I take the long term view.
Beware of the Gimmicks
By long term view I mean that one must consider and seriously understand what it means to blog and build ... more »
Thursday, February 17

Create Blog Success - Blog Traffic Secrets Revealed
by
T. L. Pakii Pierce
on Thu 17 Feb 2005 11:37 PM EST
Let's talk about how to create blog traffic success. This is a questions I'm ask about all the time and with good reason. Your success rises and falls on traffic to your blog. No online business survives without traffic that buys.
Back in January I published an article entitled Social Marketing Optimization. That article gives some background for what I'm writing here and I believe it is a very important aspect of blogging to keep in mind if you are to create blog success.
Blogs have been referred to as next-generation marketing tools because of their powerful influence. The Church of Customer published and excellent article on citizen marketers who generate media on behalf of products and services.
These citations refer to aspects of market conversations that mark the new online marketing landscape.
It is important to note that ... more »
Saturday, February 12

How To Wear A Blog! :-)
by
T. L. Pakii Pierce
on Sat 12 Feb 2005 11:37 PM EST
 Well sort of and not exactly...Here's the story...my Friend Paul Chaney and Susie Gardner have started a line of fun Bloggerwear called ...well... what else... BLOGGERWEAR!.
Bloggerwear is a complete line of fun T-shirts, bags and baby items just for bloggers.
Got a blog? Do you get questions all the time about how to create blogs? Are you a professional blogger or looking to become one? Do you just blog for the passion and fun?
Show your blogger pride and support while having a little fun and get yourself some blogging gear at Bloggerwear.
Hey, everyone's talking about blogging right? Blogging is one the top trends for 2005. If you are blogging in any fashion your trendsetting.
Why not grab some trendy BloggerWear? Promote your love and passion for blogging.
This is really great stuff with more to come. :-)
[UPDATED 02.12.05 11:45PM EST]
Tuesday, February 8

Blog RSS Submission vs. Ping Updates?
by
T. L. Pakii Pierce
on Tue 08 Feb 2005 01:07 PM EST
Based on my recently published post about the RSS Submit software, John Hesch who also publishes the Blogging Pro blog asks the question about the difference between blog and rss directory submission versus ping updates. Is one better than the other? Are both necessary?
He asks a great question I've given my reply but I'd also like to from others on this topic as well. Will you join our disussion?
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