Let me introduce to you Fred Gratzon who calls himself a provocateur, raconteur, entrepreneur and impresario...plus an all around great guy. I met Fred online late last year as he looked for someone to help him with getting his blog going. I finally got the meet Fred in person at the January session of a marketers conference where I delivered a presentation on blogs and RSS.

I love heralding the virtues of blogging for many reasons and of course business blogging is one important use for blogging and is of great and growing interest for many these days. When it comes to coaching or consulting others on how to create blog success I take the long term view.

Beware of the Gimmicks
By long term view I mean that one must consider and seriously understand what it means to blog and build ...   more »