Looks like my friend Darren Rouse is going to walk us through a series on how to optimize Google Adsense for increased blog profits and ad revenues. Darren certainly knows how to leverage Google Adsense as he is a six figure revenue blogger. Darren publishes some 17+ blogs and uses a combination of publishing strategies and revenue generating programs to maximum effect. Google Adsense is a speciality of his although he doesn't use Google Adsense exclusively.

Over the next few days Darren is going to do an analysis of 8 high profile blogs and provide his thoughts on how Google Adsense can be used more effectively. This should be of interest to all bloggers as we seek to improve revenue streams our blogs. Google Adsense seems to be as much art as it is science sometimes as what works on ...   more »

I bookmarked this awhile back and rediscovered this. This is a great audio interview with Eric Olsen who is someone who runs one of the most successful blogs available to today. Listen to "How I Run a Publishing Business with 700 Authors from a Home Office" by clicking here.

This interview was done by SMB Trendwire back on December 16, 2004.

This is great stuff and great insight. This is a must listen.   more »

Let me introduce to you Fred Gratzon who calls himself a provocateur, raconteur, entrepreneur and impresario...plus an all around great guy. I met Fred online late last year as he looked for someone to help him with getting his blog going. I finally got the meet Fred in person at the January session of a marketers conference where I delivered a presentation on blogs and RSS.

I love heralding the virtues of blogging for many reasons and of course business blogging is one important use for blogging and is of great and growing interest for many these days. When it comes to coaching or consulting others on how to create blog success I take the long term view.

Beware of the Gimmicks
By long term view I mean that one must consider and seriously understand what it means to blog and build ...   more »

Blogs are here to stay and online marketing is changed forever. Blogs are forcing marketing messages to perform at a higher level of integrity. Some people think marketing, advertising and even capitalism is evil. Blogging will weed out the imposters and allow the cream to rise the top. Credible messages will be shared across blogs as people refer other people to the messages they like most.

The online marketer has to realize this sea change and adapt. Blogs are not a direct marketing medium nor are they e-mail for the web. They are relationship tools through and through. Relationship denotes mutual interests and sharing. Blogs are social tools and communities of people form around blogs that in turn reach out to other blogs that also have communities around them.

Marketing messages must share and provide value to a social network ...   more »

Shhhhh! Can you hear that? It's a evolution of communications happening right now and you might be missing the boat. Each day many new small businesses and solo entrepreneurs are joining the blogosphere and reaching out to their markets faster than ever before. How are you reaching your online markets? Blogs are the next evolution in online marketing. If you are seeing more and more articles harolding the coming of the blog and urging you to get it going I am here to tell you that the message is authentic.

Blogs are serious business tool that no online business should be without. Blogs are fantastic bridge tools that allow you to personalize your communication with your customers, prospects and potential partners. Blogs open communications tools that promote powerfully interactive dialogues.    more »