Blogs are here to stay and online marketing is changed forever. Blogs are forcing marketing messages to perform at a higher level of integrity. Some people think marketing, advertising and even capitalism is evil. Blogging will weed out the imposters and allow the cream to rise the top. Credible messages will be shared across blogs as people refer other people to the messages they like most.

The online marketer has to realize this sea change and adapt. Blogs are not a direct marketing medium nor are they e-mail for the web. They are relationship tools through and through. Relationship denotes mutual interests and sharing. Blogs are social tools and communities of people form around blogs that in turn reach out to other blogs that also have communities around them.

Marketing messages must share and provide value to a social network ...   more »