The essence of any blog is the content. Content is KING. Always remember that. However, when it comes to blog content there is an additional and very important element and that is "conversation".

There are "rules" to blog writing so let's discuss how to write a blog.

Rule 1. It's Nothing Personal, It's Just Business...Or Is It?
Is your blog a personal blog or a business blog. Clearly identifying which and delineating that in your mind will help you writing effecting for your blog. You can be a business writing and personal blog or and individual writing a business blog. There are implications for each one.

Implications for a Business Blog. A business blog will be held to a higher standard of integrity and reputation because of it's overall obligation to the public trust as an enterprise. Any busy business that ...   more »