Let me introduce you to Toby. I nice cute bunny rabbit that was found injured under the stairs of someone's home. Apparently Toby barely escaped a cat attack. It was thought that Toby would not survive his injuries.
However Toby does recover quite nicely from his injuries. Now Toby is in full health and as cute as ever. BUT...the owner has a proposition for you.
You pay him $50,000 or he takes the rabbit to the butcher and eats him on June 30, 2005. SaveToby.com tells the story and showcases the rabbit.
To encourage your donations the owner has graciously included gallery of nice glamour shots of Toby posing in a pot (see below) as well as shots of Toby on a cutting board with a knife and Toby on a plate garnished with lettuce. He wants to make sure you fully visualize Toby's fate. Nothing like visual motivation to get people in action.
Here's the tag line from SaveToby.com
only YOU have the power to SAVE TOBY
Figure 1 Toby Poses In A Pot
There is also a section for recipes that the owner is considering for Toby. Hmmmm....how do I prepare the meal? Nice. How clever. [sarcasm]
But wait! There's more...you can visit the store and buy Save Toby merchandise.
Now, is the owner really going to eat Toby if he doesn't get the $50K? I'm not sure...but the site is real and the merchandise is real and SaveToby.com has already raised $18,000.00. Amazing. Whatever the case is, SaveToby.com sure figured out a way to make some money with very little effort.
I found this via the Bob Parson - Godaddy.com blog as Bob took some heat for allowing the site to be hosted at his company. Bob gives you his take on the whole deal.
What do you think?
