RSS Advertising

• Google AdSense Ads in RSS Feeds


• Google Testing Ads In RSS Feeds


• More Clear on RSS Advertising from Feedster


• RSS ads arms war begins, it goes like this...


• RSS Ads: Should We Push Unrequested Advertisements Into RSS Pull?


• RSS Advertising and FeedDemon


• RSS advertising arms race not worth the hassle


• RSS Advertising Growing Strong: RocketNews Joins the Pack


• RSS Advertising is Here, Whether You Like it Or Not


• RSS Advertising Podcast with MarketingStudies


• RSS Advertising, RSS Metrics and RSS Consumption: Interview With Scott Rafer of Feedster


• RSS Advertising: How Can I Pull If You Keep Pushing?


• Weblogs Inc Debuts Google RSS Services

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Via TMCNet,

" Microsoft Geek Blogger, Robert Scoble, discusses business benefits of RSS and Blogs at May 17-18 event

IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, and FuelDog Events, a developer of tradeshow concepts and technology, today announced the Lunchtime Presentation schedule for Syndicate(TM), a new B2B conference focused on emerging trends and technologies in content syndication, scheduled to take place May 17-18, 2005 at New York City's Marriott Marquis. Executives from Yahoo!, Microsoft, Edelman, Nooked, Forrester and Moreover Technologies will participate in presentations focused on RSS (Really Simple Syndication)."

"Syndicate is the premier venue to learn about the new tools of syndication-- RSS, Atom, OPML, Media RSS, blogs and other emerging technologies that are changing a marketplace with billions of advertising dollars at stake. Real-world ideas and solutions will be ...   more »

For content providers and bloggers this is an extremely informative overview of the Forrester Research report. Visit Charlene Li's Blog: U.S. online marketing forecast: $26 billion by 2010 for continued reading on the latest information and projections regarding online marketing revenues by Forrester.

In the report Ad Execs Are Upping Online Ad Budgets from EMarketer.com the latest research from Forrester indicates a significant growth of interest in newer online advertising channels.

According to the report 64% of respondents are interested in advertising on blogs with 57% interesting in RSS advertising and 52% interested in advertising on mobile devices such as phones and pdas.

Read more...

Where there are willing advertisers there will be blogs ready and able to generate revenue. Yes, your blog can create a revenue stream.

Clickz provides us with a article what makes RSS so attractive about RSS for advertising. RSS continues to find commercial application and relevancy for business and marketers with advertising a key focus for RSS applications. Clickz goes on to talk about the control aspects of RSS from a consumer point of use as being a big attraction for RSS usage. Indeed the customer revolution will help drive the popularity of RSS as an alternative mechanism for filtering and consuming information.

RSS is such a fantastic technology both in it's simplicity, cost effectiveness and use. As a customer I use RSS more and more everyday for by passing email spam and clutter to get the feeds of other Bloggers I read on a daily basis as well as get content streams for other interests of mine such as technology, movies and ...   more »

Sometimes a piece of software comes along that just plain makes certain tasks really simple. RSS feed marketing and promotion is part of and overall blog promotion strategy for communicating your content to targeted audiences across and broad range of content sources.

RSS Submit is a Windows software tool that allows you to submit your RSS feed to a number of directories at once with the click of a button. This tool is easy to use and must have piece of software for your blog promotion and RSS feed submission efforts.

Blogs and RSS are a powerful publishing (blog) and broadcasting (RSS feeds) tool set for content distribution. RSS marketing and promotion is extremely powerful because of the potential traffic you can generate to your blog.

Blogs matter because they are not just standard web publishing tools. Blogs also ...   more »

Robin Good reports on how to submit your RSS feed to MSN Search. Very good article and must read for all blog and RSS publishers alike.

Microsoft went live with the New MSN Search this past week.

Google provides the lions share of search engine traffic to this blog but my Daily Success Motivation and Positive Thinking blog has seen an explosion of traffic from MSN for top keywords since the new MSN Search went officially live last week. Google was the primary source of search traffic for that blog but now it's almost 50/50 between MSN and Google. The good thing is that my results in MSN are much, much better than what they were before.

Check out this article by Robin Good. He discusses the relationship the New MSN Search has with Moreover for getting your content and ...   more »

According to my friend John-Paul at Advanced Business Blogging we can look forward to the delivery of services to help us gather better metrics and meaurements on the performance of our RSS feeds.

John-Paul mentions SyndicateIQ, Pheedo, and FeedBurner as services that are working on RSS solutions for measuring RSS metrics.

FeedBurner is especially useful in providing content publishers with some rather useful metrics for RSS. FeeBurner is like a proxy service for RSS. You "wrap" your regular RSS URL into a FeedBurner named RSS URL (this is called Burning your Feed) and you then marketing that FeedBurner URL.

FeedBurner then checks your RSS feed for you and polls it for updates just like an RSS reader would. I believe the last information I read from FeedBurner is that they check your RSS feed every 30 minutes or ...   more »

On January 18th, 2004 Rok Hrastnik released what I consider to be the best book on RSS to hit the planet.

I'm know I'm bit late on publishing my buzz but I wanted to seek my teeth into all the good stuff first. :) Man, I was not disappointed one bit. This is great stuff!

Rok has done a fantastic job of capturing the state of RSS and how RSS is trending up in use and application. What is so phenomenal is the sheer volume of information that is both easy to follow, easy to understand and practical to apply. This piece of work doesn't just tell you what RSS feeds are it completely explores the whole paradigm-shift to distributed Internet content publishing and the changes that are influencing the increased usage of RSS feed for marketing.

Rok Hrastnik has ...   more »

Nick Bradbury of Bradsoft and creator of the RSS news readers and aggregator FeedDemon and CSS style editor TopStyle publishes his tips for successful RSS advertising. In “RSS ads: what NOT to do”, he writes a short list of guidelines for those considering running rss ads. Check it out. It’s a very good short list of how NOT to offend your readers and have them un-subscribing from your feed in droves.

 

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Yesterday I blogged about the FeedBurner and Overture RSS advertising testing taking.

A quick note from MarketingVox notes that RSS advertising tests continue without negative feedback.

My hats off to the FeedBurner guys. I like them and what they are doing and I'm personally rooting for their success. They are providing great RSS feed services that help make RSS ever more interesting a technology to use and work with.

I'll continue to follow this developing story with great interest.

Reference:

Link: RSS Ad Test Continues, No Negative Reviews � MarketingVOX.


© 2004 T. L. Pakii Pierce
Publisher: The 'RSS-Powered' Report
Layman's Guide to RSS Channel Publishing and Communications   more »

In a previous article FeedBurner using Overture Text Ads in RSS feeds. At that time I published this article there wasn't official confirmation according to the sources I blogged.

Well, now comes word that "it's official". Interentnews.com provides us with quotes from Dick Costolo the CEO of FeedBurner.

According this article published today about FeedBurner and Overture RSS advertising partnership, FeedBurner is indeed beta testing and RSS ad program with feeds from MobileTracker.net.

According to this article it is expected that Google should follow suit with some type of RSS contextual advertising within the next 6 months.

Reference:

Ads Making Overtures in RSS by Internetnews.com


© 2004 T. L. Pakii Pierce
Publisher: The 'RSS-Powered' Report
Layman's Guide to RSS Channel Publishing and Communications   more »

PaidContent.org has coverage an RSS feed hack that allows you to blog RSS advertisement.

Of course this is inevitable since RSS ads will go the way of website advertising. There will be blockers designed to strip RSS ad text and images from within RSS feeds just as there are ad blockers for webstie advertising.

Marketing Vox notes that Ad blockers generally have low usage as compared to pop-up blockers since pop-ups are more intrusive.

It will be a matter of time before we start seeing RSS news readers implementing some type of RSS ad block features I'm sure as RSS advertising become more widely used.

Adversting isn't evil but I do understand the lack of confidence surround marketing messages. The powerful thing about blogs and RSS is that of reputation building.

I believe that if the source is a trust ...   more »