Nick Bradbury of Bradsoft and creator of the RSS news readers and aggregator FeedDemon and CSS style editor TopStyle publishes his tips for successful RSS advertising. In “RSS ads: what NOT to do”, he writes a short list of guidelines for those considering running rss ads. Check it out. It’s a very good short list of how NOT to offend your readers and have them un-subscribing from your feed in droves.

 

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Yesterday I blogged about the FeedBurner and Overture RSS advertising testing taking.

A quick note from MarketingVox notes that RSS advertising tests continue without negative feedback.

My hats off to the FeedBurner guys. I like them and what they are doing and I'm personally rooting for their success. They are providing great RSS feed services that help make RSS ever more interesting a technology to use and work with.

I'll continue to follow this developing story with great interest.

Reference:

Link: RSS Ad Test Continues, No Negative Reviews � MarketingVOX.


© 2004 T. L. Pakii Pierce
Publisher: The 'RSS-Powered' Report
Layman's Guide to RSS Channel Publishing and Communications   more »

In a previous article FeedBurner using Overture Text Ads in RSS feeds. At that time I published this article there wasn't official confirmation according to the sources I blogged.

Well, now comes word that "it's official". Interentnews.com provides us with quotes from Dick Costolo the CEO of FeedBurner.

According this article published today about FeedBurner and Overture RSS advertising partnership, FeedBurner is indeed beta testing and RSS ad program with feeds from MobileTracker.net.

According to this article it is expected that Google should follow suit with some type of RSS contextual advertising within the next 6 months.

Reference:

Ads Making Overtures in RSS by Internetnews.com


© 2004 T. L. Pakii Pierce
Publisher: The 'RSS-Powered' Report
Layman's Guide to RSS Channel Publishing and Communications   more »

PaidContent.org has coverage an RSS feed hack that allows you to blog RSS advertisement.

Of course this is inevitable since RSS ads will go the way of website advertising. There will be blockers designed to strip RSS ad text and images from within RSS feeds just as there are ad blockers for webstie advertising.

Marketing Vox notes that Ad blockers generally have low usage as compared to pop-up blockers since pop-ups are more intrusive.

It will be a matter of time before we start seeing RSS news readers implementing some type of RSS ad block features I'm sure as RSS advertising become more widely used.

Adversting isn't evil but I do understand the lack of confidence surround marketing messages. The powerful thing about blogs and RSS is that of reputation building.

I believe that if the source is a trust ...   more »

RSS advertising continues to be an issue of debate among bloggers and RSS proponents. There are some that believe RSS will loose value and become a polluted medium while there are others that believe RSS is just another content delivery mechanism subject to commercialization and this is good thing.

I thought it would be a good to post this reference to a RSS advertising case study performed by Pheedo.

Reference:

RSS Advertising Case Study :: Pheedo

 

 

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According to this article from News.com where they quoted news from Search Blog citing evidence of Feedburner testing contextual ads within a limited number of smaller RSS feeds.

If this is the case then I say "great". FeedBurner is really building and solid brand and solid service and reputation for leading the charge in RSS powered communications and publishing. They already provide the ability to run Amazon Associate affiliate links in your RSS feeds.

They also provide RSS format translation between RSS and ATOM formats so that most if not all aggregators can read your feed not matter what RSS format or Atom feed you are syndicating your content with. They also provide a way for you easily distribute Podcast content as well.

Currently Overture nor FeedBurner are confirming this news according to the News.com article.

Reference:

Link: Overture tests ...   more »

You haven't heard of Blender by ThinkTank23, you should give them a moment of your time. ThinkTank23 is building an RSS feed generation tool that is designed to support those interested in monetizing their RSS feeds. with RSS advertising.

Blender is currently still in beta and it shows at times. Blender states there is no guarantee that your feed will available at all times but that they are working on it. I've been tesing the output of Blender feeds and I'd say that it works about 99.8 percent of the time.

Blender by ThinkTank23 has a rather crude and generic form based interface but it's very cool for a few reasons in my opinion. Blender will actually "blend" up to 5 different RSS feeds into one single RSS feed. In addition to blended RSS feeds, Blender allows you to ...   more »