In a previous article FeedBurner using Overture Text Ads in RSS feeds. At that time I published this article there wasn't official confirmation according to the sources I blogged.

Well, now comes word that "it's official". Interentnews.com provides us with quotes from Dick Costolo the CEO of FeedBurner.

According this article published today about FeedBurner and Overture RSS advertising partnership, FeedBurner is indeed beta testing and RSS ad program with feeds from MobileTracker.net.

According to this article it is expected that Google should follow suit with some type of RSS contextual advertising within the next 6 months.

Reference:

Ads Making Overtures in RSS by Internetnews.com


© 2004 T. L. Pakii Pierce
Publisher: The 'RSS-Powered' Report
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PaidContent.org has coverage an RSS feed hack that allows you to blog RSS advertisement.

Of course this is inevitable since RSS ads will go the way of website advertising. There will be blockers designed to strip RSS ad text and images from within RSS feeds just as there are ad blockers for webstie advertising.

Marketing Vox notes that Ad blockers generally have low usage as compared to pop-up blockers since pop-ups are more intrusive.

It will be a matter of time before we start seeing RSS news readers implementing some type of RSS ad block features I'm sure as RSS advertising become more widely used.

Adversting isn't evil but I do understand the lack of confidence surround marketing messages. The powerful thing about blogs and RSS is that of reputation building.

I believe that if the source is a trust ...   more »