Yahoo.com has publishers guide for using RSS with Yahoo for RSS Success. There isn't anything really ground breaking here yet it is still a useful stop on the web. The site appears to me to be a work in progress and Yahoo's place for additional RSS education.

Given Yahoo's RSS directory (My Yahoo) and it's importance in getting you additional Blog and RSS subscribers as well as getting you into Yahoo's organic search results at no cost, it is a worthy resource deserving your attention.

The information is rather brief with short entries on RSS basics, RSS submission, RSS promotion, RSS metrics (tracking) and RSS revenue generation. The information presented is designed to help you understand RSS and how to leverage the New My Yahoo RSS directory in your content publishing activities.

Again, there isn't anything really new here but ...   more »

Via TMCNet,

" Microsoft Geek Blogger, Robert Scoble, discusses business benefits of RSS and Blogs at May 17-18 event

IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, and FuelDog Events, a developer of tradeshow concepts and technology, today announced the Lunchtime Presentation schedule for Syndicate(TM), a new B2B conference focused on emerging trends and technologies in content syndication, scheduled to take place May 17-18, 2005 at New York City's Marriott Marquis. Executives from Yahoo!, Microsoft, Edelman, Nooked, Forrester and Moreover Technologies will participate in presentations focused on RSS (Really Simple Syndication)."

"Syndicate is the premier venue to learn about the new tools of syndication-- RSS, Atom, OPML, Media RSS, blogs and other emerging technologies that are changing a marketplace with billions of advertising dollars at stake. Real-world ideas and solutions will be ...   more »

Clickz provides us with a article what makes RSS so attractive about RSS for advertising. RSS continues to find commercial application and relevancy for business and marketers with advertising a key focus for RSS applications. Clickz goes on to talk about the control aspects of RSS from a consumer point of use as being a big attraction for RSS usage. Indeed the customer revolution will help drive the popularity of RSS as an alternative mechanism for filtering and consuming information.

RSS is such a fantastic technology both in it's simplicity, cost effectiveness and use. As a customer I use RSS more and more everyday for by passing email spam and clutter to get the feeds of other Bloggers I read on a daily basis as well as get content streams for other interests of mine such as technology, movies and ...   more »

One of the coolest tools just got better folks! Back in February I wrote a review of RSS Submit. RSS Submit is a RSS submission tools that automates RSS feed submission to top RSS directories and search engines. It also allows you to automanually submit to important RSS feed directories that require you to manually submit your RSS feed. Submitting your RSS feed to RSS directories is a fundamental task of RSS marketing and promotion.

Visibility, Distribution and Reach
If you haven't acquainted yourself with the practice of RSS submissions here's a quick run down of why RSS submission is important.

Distribution. RSS allows you to distribute your message across multiple content sources allowing you to publish your content and deliver it to multiple targets from a single point. When you update your RSS feed your content is eventually ...   more »

I was asked the follow question by another business blogger the other day. I thought I would share some of my thoughts this here.

Q. How Do You Get People To Subscribe To Your RSS Feed?

First and foremost you want to make make sure you are publishing what people want to read. Your content should have purpose that target's your audience. With a business or professional blog you want to avoid publishing information that is only of interest to you. People primarily consume information for two primary reasons:

Education
Entertainment

Step #1: Develop Your Content for RSS

Not matter what the topic, niche or interest we are drawn to the educational or entertainment value of the content we consume. I'm being quite broad here in describing categories that motivate to read online content. But for brevity and simplicity these ...   more »

Based on my recently published post about the RSS Submit software, John Hesch who also publishes the Blogging Pro blog asks the question about the difference between blog and rss directory submission versus ping updates. Is one better than the other? Are both necessary?

He asks a great question I've given my reply but I'd also like to from others on this topic as well. Will you join our disussion?

Click Here

Sometimes a piece of software comes along that just plain makes certain tasks really simple. RSS feed marketing and promotion is part of and overall blog promotion strategy for communicating your content to targeted audiences across and broad range of content sources.

RSS Submit is a Windows software tool that allows you to submit your RSS feed to a number of directories at once with the click of a button. This tool is easy to use and must have piece of software for your blog promotion and RSS feed submission efforts.

Blogs and RSS are a powerful publishing (blog) and broadcasting (RSS feeds) tool set for content distribution. RSS marketing and promotion is extremely powerful because of the potential traffic you can generate to your blog.

Blogs matter because they are not just standard web publishing tools. Blogs also ...   more »

Robin Good reports on how to submit your RSS feed to MSN Search. Very good article and must read for all blog and RSS publishers alike.

Microsoft went live with the New MSN Search this past week.

Google provides the lions share of search engine traffic to this blog but my Daily Success Motivation and Positive Thinking blog has seen an explosion of traffic from MSN for top keywords since the new MSN Search went officially live last week. Google was the primary source of search traffic for that blog but now it's almost 50/50 between MSN and Google. The good thing is that my results in MSN are much, much better than what they were before.

Check out this article by Robin Good. He discusses the relationship the New MSN Search has with Moreover for getting your content and ...   more »

According to my friend John-Paul at Advanced Business Blogging we can look forward to the delivery of services to help us gather better metrics and meaurements on the performance of our RSS feeds.

John-Paul mentions SyndicateIQ, Pheedo, and FeedBurner as services that are working on RSS solutions for measuring RSS metrics.

FeedBurner is especially useful in providing content publishers with some rather useful metrics for RSS. FeeBurner is like a proxy service for RSS. You "wrap" your regular RSS URL into a FeedBurner named RSS URL (this is called Burning your Feed) and you then marketing that FeedBurner URL.

FeedBurner then checks your RSS feed for you and polls it for updates just like an RSS reader would. I believe the last information I read from FeedBurner is that they check your RSS feed every 30 minutes or ...   more »

On January 18th, 2004 Rok Hrastnik released what I consider to be the best book on RSS to hit the planet.

I'm know I'm bit late on publishing my buzz but I wanted to seek my teeth into all the good stuff first. :) Man, I was not disappointed one bit. This is great stuff!

Rok has done a fantastic job of capturing the state of RSS and how RSS is trending up in use and application. What is so phenomenal is the sheer volume of information that is both easy to follow, easy to understand and practical to apply. This piece of work doesn't just tell you what RSS feeds are it completely explores the whole paradigm-shift to distributed Internet content publishing and the changes that are influencing the increased usage of RSS feed for marketing.

Rok Hrastnik has ...   more »

Reason #6 Market Timing Mechanism
Blogs and RSS are powerful market timing publishing tools. They allow your business to stay in tune with market sentiment as it unfolds. You can literally monitor and get a good sampling of what is happening in your market at-large by monitoring the other blog leaders in your niche. What are they saying? What type of comments are being posted by the audience? In what context are others linking to them?

How about your own blog? You do have one right? If you do, what type of feedback are you seeing? How are others linking to you and in what context are they linking to you? Blogs and RSS allow you take advantage of the rise and fall of market sentiment allowing you to obtain a competitive edge. The goal of market timing with investment ...   more »

Reason #1 Your Markets Are Getting Smarter, Faster, And More Organized
With all the attention blogs and RSS has gotten in 2004 it is a sure bet that blogs will be even bigger news in 2005 as we move forward with defining more effective business uses for blogs. This one thing is for sure, thousands of blogs are created every day. The last statistic I've seen quoted by Technorati.com is that 23,000 blogs a day are created which is equal to about 1 blog every 3 seconds that joins the World Live Web.

This means that more and more people in your markets have blogs and there is no faster way of sharing ideas than with blogs and RSS. This represents a growing community of discourse among your customers and prospects that desire to talk with you. Additionally, this means ...   more »

Is e-mail marketing dead? If you read these latest statistics referenced at Radiant Marketing Group: The Best Way to Target Moms in the US, you would be believe otherwise.

There are those who would say email is dead for sure.

Radiant Marketing quotes eMarketer as saying that 96% of the mothers survey say the use email.

Here are the stats at a glance:

• 67% of mothers say they check email 3/4 times a day.


• 66% spend more money with companys that send them relevent email messages.


• 90% say the "sometimes" make purchases based on email messages or "often" make purchases from e-mail.


• 71% think e-mail messages influence their buying decisions.


• 67% of mothers go online to do product research.


• 55% look for coupons or discounts online.

Go here for the full eMarketer article: Getting The Message Through To Mothers...   more »