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View Article  RSS Traffic Tracking Help is On The Way?
According to my friend John-Paul at Advanced Business Blogging we can look forward to the delivery of services to help us gather better metrics and meaurements on the performance of our RSS feeds.

John-Paul mentions SyndicateIQ, Pheedo, and FeedBurner as services that are working on RSS solutions for measuring RSS metrics.

FeedBurner is especially useful in providing content publishers with some rather useful metrics for RSS. FeeBurner is like a proxy service for RSS. You "wrap" your regular RSS URL into a FeedBurner named RSS URL (this is called Burning your Feed) and you then marketing that FeedBurner URL.

FeedBurner then checks your RSS feed for you and polls it for updates just like an RSS reader would. I believe the last information I read from FeedBurner is that they check your RSS feed every 30 minutes or ...   more »
View Article  Ultimate RSS Marketing by Rok Hrastnik
On January 18th, 2004 Rok Hrastnik released what I consider to be the best book on RSS to hit the planet.

I'm know I'm bit late on publishing my buzz but I wanted to seek my teeth into all the good stuff first. :) Man, I was not disappointed one bit. This is great stuff!

Rok has done a fantastic job of capturing the state of RSS and how RSS is trending up in use and application. What is so phenomenal is the sheer volume of information that is both easy to follow, easy to understand and practical to apply. This piece of work doesn't just tell you what RSS feeds are it completely explores the whole paradigm-shift to distributed Internet content publishing and the changes that are influencing the increased usage of RSS feed for marketing.

Rok Hrastnik has ...   more »
View Article  5 More Important Reasons Why Blogs Can Boost Your Business
Reason #6 Market Timing Mechanism
Blogs and RSS are powerful market timing publishing tools. They allow your business to stay in tune with market sentiment as it unfolds. You can literally monitor and get a good sampling of what is happening in your market at-large by monitoring the other blog leaders in your niche. What are they saying? What type of comments are being posted by the audience? In what context are others linking to them?

How about your own blog? You do have one right? If you do, what type of feedback are you seeing? How are others linking to you and in what context are they linking to you? Blogs and RSS allow you take advantage of the rise and fall of market sentiment allowing you to obtain a competitive edge. The goal of market timing with investment ...   more »
View Article  5 Important Reasons Why Blogs Can Boost Your Business
Reason #1 Your Markets Are Getting Smarter, Faster, And More Organized
With all the attention blogs and RSS has gotten in 2004 it is a sure bet that blogs will be even bigger news in 2005 as we move forward with defining more effective business uses for blogs. This one thing is for sure, thousands of blogs are created every day. The last statistic I've seen quoted by Technorati.com is that 23,000 blogs a day are created which is equal to about 1 blog every 3 seconds that joins the World Live Web.

This means that more and more people in your markets have blogs and there is no faster way of sharing ideas than with blogs and RSS. This represents a growing community of discourse among your customers and prospects that desire to talk with you. Additionally, this means ...   more »
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T. L. Pakii Pierce
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