It seems to me that the argument over whether RSS advertising is viable or even the "right" thing to do is should be phrased within the context of how to properly implement RSS advertising effectively.

I've believed from the beginning the RSS advertising will happen. I know there are purist who are utterly disgusted at the idea of advertising in their feeds but as with websites and email, RSS will also experience advertising.

Where there is content delivery on the Internet there will inevitably be "advertising" attempts.

In the Wired News article RSS Feeds Hunger for More Ads cites how RSS advertising is growing and how few people seem to be complaining about it.

Perhaps the lack of complaints are do to the fact that we are bombarded with advertising every day so most people on the Internet are accustomed ...   more »