A recent study released by PEW/Internet reveals that a significant number of internet users want to voice their opinions online.

In this article, Micro Persuasion: Internet Users Want a Voice, Pew Finds Steve Rubel ask the question of taking customer participation to the level of blogging and contributing reviews?

Blogs are a brave new frontier for businesses who see the advantage of these open two-way dialogues with their markets and with their customers using a business blog. These conversations with customers can advance opportunties for businesses to create evangelists out of customers and prospects. I like to call this "participatory marketing" that allows customers to engage businesses and become a part of the process of product and service development for improvement.

A business blog allows businesses to have these dialogues or conversations with their markets. This PEW study indeed shows that "markets" want to talk. While a business blog may be quite challenging and daring for some businesses, the potential rewards for opening up your business products and services for feedback are certainly worth the effort.

A business blog enables ultimate and instantaneous feedback. This could be scary for some businesses and welcome change for others. A blog puts come control of the message to the customer and some businesses may not like the feedback they get. On the other hand being open to the level of cooperation can enchance customer relationships and accelerate business success.

Business blogs or b-blogs are becoming increasingly important for product and service marketing and promotion.

A business blog allows you to communication at the speed of business and influence the conversations taking place in your markets as well as allow website to remain relevant in the your marketplace.

Reference:

Internet Users Want a Voice, Pew Finds

PEW/Internet

Wired News: Internet Users Want A Voice

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