They state two very key phrases that online businesses should grasp when trying to understand the importance of blogging.
Blogs may provide companies that primarily sell to other companies better benefits because they easily bridge the feedback loop between end customers and channels. That bridge is often missing or difficult to create using existing tools. Like focus groups. Or the telephone.
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For any organization, a blog is part of a long-term customer evangelism strategy. Since blogs are easy to set up and pay for (some are free), launching a blog should be at the top of your to-do list.
Blogs can definitely allow you to connect with your audience in much more personally powerful ways that provide opportunities to build ... more »
