Is e-mail marketing dead? If you read these latest statistics referenced at Radiant Marketing Group: The Best Way to Target Moms in the US, you would be believe otherwise.

There are those who would say email is dead for sure.

Radiant Marketing quotes eMarketer as saying that 96% of the mothers survey say the use email.

Here are the stats at a glance:

• 67% of mothers say they check email 3/4 times a day.


• 66% spend more money with companys that send them relevent email messages.


• 90% say the "sometimes" make purchases based on email messages or "often" make purchases from e-mail.


• 71% think e-mail messages influence their buying decisions.


• 67% of mothers go online to do product research.


• 55% look for coupons or discounts online.

Go here for the full eMarketer article: Getting The Message Through To Mothers...   more »