Dmitry Chestnykh, creator ofBlogJet has just released the beta version of BlogJet 1.2. The current release version is BlogJet 1.1.x. Let say right off the bat that I really love this tool. There aren't many blog editors available that will allow you to publish to multiple blogs and manage that blog content remotely from a single tool. However, I'm sure that will change as blogging becomes even more popular and the need for this type of solution becomes more readily apparent.

BlogJet is a blog editor and as such it is a windows software client that allows to you write, publish, and edit content for multiple blogs. If you are familiar Microsoft Word, then you will find BlogJet intuitive.

Installation and Configuration

Right off the start BlogJet is a simple download at 8mb and is a cinch to install. Once installed the Account Wizard steps you through the process of setting up an account. Chances are you will be using a blog software supported by BlogJet. BlogJet supports the following software used to create blog sites:   more »

This article was published last month but it’s a good read about the power of a business blog for building business credibility and communications within and outside of the corporate communications infrastructure.

Clearly business blogging as great merit as a bridge tool for strengthening customer relationships and brand identity.

Internally, corporations and business are finding business blogs or business blogging a great way to communication internally as well.

Reference:

The Blog Marketing Explosion

RSS advertising continues to be an issue of debate among bloggers and RSS proponents. There are some that believe RSS will loose value and become a polluted medium while there are others that believe RSS is just another content delivery mechanism subject to commercialization and this is good thing.

I thought it would be a good to post this reference to a RSS advertising case study performed by Pheedo.

Reference:

RSS Advertising Case Study :: Pheedo

 

 

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Since Google's purchase of Blogger.com last year, they have apparently come to appreciate the power of blog and rss tools in the enterprise.

Google is use blog software to help streamline internal communication among employees. Some of the ways in which Google employees use blogs are for sharing meeting notations, diagnostic information and also the sharing of code snippets.

When asked if they plan to offer a Blogger.com blog software package for the enterprise, Google stated that they did not have plans do so as they see document management companies with strong footholds into the enterprise as extending current document management software feactures to include web log functions as well.

It is speculated that Google may offer additional feature to their Blogger.com service on the Internet to specifically target entrepreneurs and business interested in leverage a business blog into their marketing mix.

Reference:


Computerworld | Google sees benefits in corporate blogging

Here is great disussion onf getting paid to blog as well as business blogging or blogging for business. Very insightful exchange in the comments to this post.

Reference:

What`s the Future of Paying for Blogging ? :: AO