Open Source Media = Social Marketing
Blogs and RSS are heralded as "open source media" where no one controls the medium and all have equal access to any social discourse and ideas related to ones personal interests.

This trend is greatly changing the way marketing and communications are being conducted online. Print, radio, and TV represent the old way of reaching markets with your business offerings. Print, radio and TV are not irrelevant but businesses do need to recognize a new way to reach their markets.

The new way is Social Marketing with blogs and RSS.

Blogs and RSS represent the rise of social networks and community that are exercising great influence on the minds and purchasing decisions of consumer groups all across the Internet. Your markets are now comprised of a living and vibrant community of voices that you ...   more »