On January 18th, 2004 Rok Hrastnik released what I consider to be the best book on RSS to hit the planet.

I'm know I'm bit late on publishing my buzz but I wanted to sink my teeth into all the good stuff first. :) Man, I was not disappointed one bit. This is great stuff!

Rok has done a fantastic job of capturing the state of RSS and how RSS is trending up in use and application. What is so phenomenal is the sheer volume of information that is both easy to follow, easy to understand and practical to apply. This piece of work doesn't just tell you what RSS feeds are it completely explores the whole paradigm-shift to distributed Internet content publishing and the changes that are influencing the increased usage of RSS feed for marketing.

Rok Hrastnik has produced a voluminous RSS marketing guide that totals approximately 500 pages! Wow. At just $49.95 the value here is understated in anything I think I could write. The ROI on the book is that good. I'm not kidding.

This volume is smartly divided into three digestible smaller volumes. There is a full version, there is a short version and there is a bonus volume with interviews from the top influencers and thought leaders on marketing and RSS.

This is the definitive guide on the marketing and publishing power of RSS.

This book is a must have resource for everyone doing business online. If you are marketing anything online and doing any type of business activity that involves delivering content to consumers for any purpose ...then there is no one fitting this description that will not or cannot benefit from the volume.

The Interviews
What is immensely incredible and invaluable about this volume set is the bonus interviews. This volume alone is worth the price of entry. One of the fastest ways to create success is to leverage the mind and thinking of other people. Rok has leverage top quality thought leadership here that will allow you to get a broad and wide picture of the state of RSS by those who are trend setters and leaders in content marketing and communications online.

There is a diverse set of interviews. Some of these interviews are from people who are directly blazing trails with RSS applications and know RSS from the bottom up. There are also leadership interviews from marketers and bloggers using RSS in various ways and they provide realistic view of how RSS is really being used to help them successfully market and publish content for thousands of people.

Here's a short list from his incredible line of interviews:

Robin Good - MasteringNewMedia.org
Dana VanDen Huevel - blogSavant
Bill Flitter - Pheedo.com
Paul Chaney - Radiant Marketing Group
Jim Gray - Quikonnex
John Moore - Brand Autopsy
Amy Gahran - CONTENTIOUS blog

This is not a volume on how to turn your content or blog into a cash register. On the contrary, this volume is void of marketing hype. None to be found. Rather it is a well balanced thoughtful exposition on the realities of RSS for publishing and marketing success.

I'm big on tapping the minds of other people for insight, innovation and ideas. So this volume appealed to me especially. No less important are the short version and full version volumes which make up the heart and soul of this powerful product.

Unleash the Marketing & Publishing Power of RSS - The Short Version
This volume can be considered the quick start guide by comparison to the Full version. This volume was written to help you focus strictly on getting started with your RSS feed and getting your RSS marketing efforts underway. This volume fully equips you with exactly what you need.

This volume starts you off with a full understanding of the state of content delivery. This is important for marketers to understand because it is one driver of change that is helping RSS to get visibility and usage. Content deliver matters and you should know impact RSS is having on content delivery and how it will have and impact on your business. This volume explores
specifically the marketing capabilities of RSS, RSS promotion, RSS metrics and how to get started with RSS.

The treatments of these topics are well written, easy to follow and very actionable.

Unleash the Marketing & Publishing Power of RSS - The FULL Version
This is everything in the short version plus. In addition to what is covered in the short version you get coverage of the pros and cons of RSS as a viable technology for content distribution. You get the details of the basics and fundamentals of what this technology is and how it works. This is essential for successful use. You need to know the capabilities (and limitations) and this volume steps you through it in plain easy to read language.

This volume also explores broadly other uses for RSS in marketing such as options for customer tracking in RSS feeds, creating customer RSS applications for delivering content through private channels and personalized RSS content feeds. You learn all about RSS readers (also called aggregators) and how they benefit you and your audience. And much more than I can reasonably write here.

Am I gushing about this product? Yes! With good reason. This value delivered here is unlike anything I've seen in while for a product of this kind.

This book will do more than teach you about RSS and walk through applying it to your business. This book will equip for the future and position you for marketing success and publishing success.

The title of this volume is Unleash the Marketing & Publishing Power of RSS and it does just what it says ...in volumes.

You must get your hands on this right away. Urgent is the word I'll use here. Your future marketing success with RSS is located in this volume. Rok has committed himself to rolling updates of this volume. With a price of only $49.95, continual updates and a first class resource web site for customers only...you need to click on over and get your copy now.

Click Here: Unleash the Marketing & Publishing Power of RSS

This product is not a glorification of RSS marketing. It fully explores the strength and weaknesses of RSS marketing and publishing. It is rich in content but it will also help marketers expand their context on how RSS can make an impact in their businesses. This book is both a call to action and a warning shot over the bow. My hope is that this volume is extremely successful because Rok has done a great service for online marketers and publishers by releasing this volume. He put his heart and soul into it and it shows because from what I've read (and I've read about 98% of it) he didn't hold anything back.

Great job Rok. I congratulate you!