There are many ways to use blogs for effective communications and content evangelism. But are fundamental building blocks of a good blog that reaches it's core audience, establishes a good solid voice and reader retention and makes for a great resource?

In order to create a blog that wins its target audience over I'm decided on what I believe to be 4 pillars that you can use to create blog success. These pillars are what I have focused on for creating and useful blog and I've used these to help others as well.

I call these pillars because I like to think of them serving the vital role of supporting the infrastructure of your blog. If you could for a moment see your blog as a building than these pillars are what provides for strong and sturdy blog.

The 4 Pillars   more »

Testing   more »