Your online business needs to be doing these two things right now:

1. Thinking in the open

2. Speaking in the open

In a digital culture where open source media provides a conduit to free market ideas and where perception is reality, your business needs the means to establish a context for these muliple realities. Your business should embrace the open source media revolution because you are a stakeholder in how this "blog" thing eventually falls out.

It is important to realize that opinion is reality that can make a difference to your business. Ideas are the economic drivers of success now. Ideas that are rightly or wrongly formed about your business are still formed. And there are many ideas forming.

Now you cannot be concerned with every opinion of every Tom, Dick or Harry. But perception is reality. You ...   more »