In a moved designed to help commercial radio understand and implement Podcasting LoyalEars launches what they call Loyal Podcasts on Demand. They are helping mainstream radio broadcast media understand what you as an independent publisher, solo entrepreneur, or small business should start understanding right now...time shifted, on-demand information by consumers requires special attention to podcast audio channels. If you aren't paying attention to this you are overlooking a new revenue channel.

LoyalEars specializes in broadcast audience metrics and they consults in the area of building listener loyalty for radio stations.

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Loyal Ears President Jimmy Risk remarked, "Clear Channel's entry last week into podcasting underscores the urgency for radio to connect beyond the dial.

according this article via Steve Rubel o Micropersuasion. But that's radio. Some in mainstream broadcast radio are starting to get it. LoyalEars has a ...   more »