Michael Pollock of Small Business Branding blog succinctly points out that logo's aren't really whats in important.. He makes the point that your brand identity is what people think and feel about your business.

Herein lies one of the biggest bloggers advantages and this is connecting in personally powerful ways with your target audience. By establishing deeper relationships you are able to effectively influence how people think and feel about you and your business. While I submit that investing in a branded design with your blog is not a wasted investment, realize that your connection is what will create your blog's greatest success.

This is evidence by the many, many blogs that maintain simple layouts and yet connect with and communicate successfully with a core audience. Michael points out that the logo is simply the symbol of your brand. ...   more »