Pheedo is company I've admired from day one and Bill Flitter is someone I highly respect not only because of the work he is doing at Pheedo but also Bill has shown a true understanding of RSS and blogosphere. Bill has taking taken the time on a few previous occasions to stop by my blogs and give a simple thank you for linking to him. This was when this blog and a previous one were just starting up and barely had any links or citations.

 

Bill has even taken the time to provide me with some wisdom and advice when I've emailed him privately about a post he made. Great guy. Great company. Pheedo is an established authority whose pioneering work in RSS advertising has provided us with some of the best knowledge of this new medium through case studies that are based on their real world experience of what works and what doesn't.

 

If Pheedo isn't in your RSS reader you should add them right away. As a publisher using blogs and RSS , you should be looking to understand how to monetize your content more effectively.  Pheedo is a high value source for tracking RSS marketing and advertising developments. On that note, in a post by Pheedo last week entitled Best Practices for RSS Advertising, Pheedo lays out the top 5 rules for RSS advertising. They are as follows:

 

 

 Bill goes on to say:

 

"Early ads are working well for many advertisers, but RO Is not overnight. RSS is a unique medium. Instant Messaging requires instant responses. Email is about a call to action. Web ads are all about click-throughs. But RSS is different. The information will be there when the consumers is ready; and it’s an information medium first-and-foremost, not a critical communication channel like email or IM. So, advertisers need to be patient. Build the trust of readers. Understand why they love RSS. Speak their language."

 

For the in depth treatment of each of these RSS advertising rules, read the full article.

 

Great article and invaluable feedback from the company doing this in the 'real' world of RSS publishing.