PaidContent.org posts a interesting tidbit about a new Podcasting solution that Audible has started promoting for a release date of June 24th. According to Audible, they are announcing a revolutionary breakthrough in podcasting...PROFIT.
I caught wind of this sometime back and have been following this development in the background for a bit. I'm pretty jazzed about this development because I'm a huge fan of Audible's products. Most people that I've spoken to about their iPod share stories of how their lives have never been the same since purchasing an iPod. I concur! Now, with Audible and an iPod life can border on glorious if you are into spoken word information and entertainment. Podcasting solution services should be a good move for Audible.
I am hopeful that Audible will indeed leverage their expertise and experience successfully with a podcast solution that will help audio publishers increase profitability from their podcasts. According to Audible, they will provide support for "circulation control, paid subscriptions, and advertising management for predictable, incremental revenue."
Can Audible pull it off? Well, Audible certainly is a leader in Internet delivery of audio content so they should be able to deliver on their stated objectives. I'm actually more comforted by that fact that Audible didn't jump on this sooner. It would have been a predictable move to attempt to be a first mover on podcasting in response to pressure, market perceptions and marketing buzz surrounding podcasting as the next big thing. Instead, they appear (to me at least) to be approaching podcasting with prudent planning.
I'm rooting for Audible. I like this company and I'm a satisfied customer as well. You would do well to watch this service unveil especially if you are currently podcasting or planning to podcast and looking for support services.
Here is a article from BusinessWeek Online (via PaidContent) that details more about Audible's position, power and potential as a digital audio delivery service. It's a good read.
Oh, and if you're like me and you like to have RSS feeds for your favorite places to buy and track product releases and pricing (like Amazon or Netflix), Audible offers RSS feeds as well. Go Audible.
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